TikTok Ads: The Ultimate Beginners Guide For Brands

TikTok Ads The Ultimate Beginners Guide For Brands

Nowadays, TikTok is gaining more traction among Gen Z’s and reached 3 billion downloads in a short period. There are approximately 50 million daily active users in the U.S. alone, which makes marketers start to build up their marketing strategy. Considering TikTok’s potential, most businesses are looking for ways to utilize the app in the best way to expand their business. Recently, TikTok has launched a few advertising formats to help brands reach the target market.

Even though TikTok ads are a relatively new medium, the TikTok ease of accessibility makes it effortless for businesses to give it a try. Whereas utilizing the TikTok ads in the right way makes users tap into your brand’s creative side, potentially increasing the brand’s sales and revenue. However, if you think of the instant exponential growth, then buy TikTok likes, which will help make the most of the business by enhancing your brand’s visibility.

Let’s review how TikTok ads help you improve your business performance and ensure your marketing success.

Types Of TikTok Ads Format

When it comes to TikTok ads, several formats help you successfully market your brand. Having a clear understanding of the ad formats will give you better clarity on how to market your brand on TikTok. To increase your brand’s presence on the platform, you can leverage growth-oriented services like Trollishly, increasing your engagement and sales. Five different advertising ad formats help you to promote your brand effectively. Let’s explore:

1. In-Feed Ads

The name itself suggests that the ads show up on the ‘For You’ page when the users scroll on their feeds. It takes up the entire screen, sound-on ads that entice your customers. They already watch videos and engage more on them, so creating your ad fun and engaging will make sense to drive optimal results successfully. The in-feed ads are the most common advertising format on TikTok that most businesses use to grab the user’s attention in a few seconds.

The main reason that most users rely on it is that this ad engages users, and they can like, comment, and share the video. If users share it, you will gain the higher visibility that ensures marketing success. Furthermore, include a call-to-action button to entice users to download, shop, or learn. In this way, you can lead users to a landing page and turn views into conversions.

2. TopView Ads

TopView ads play a crucial role in promoting the brand, better visibility, and garnering the people’s attention. If you open the app, it is the first notable video displayed at the top of the user’s feed. This ad format is excellent for massive exposure, increasing brand awareness, and enticing people. As a result, more brands utilized this ad and stated that they had experienced higher engagement and 67% of increased sales.

3. Branded Hashtag Challenges

Branded Hashtag Challenges are an excellent choice for brands to spark users’ attention and increase engagement. Therefore, come up with unique challenges that influence users to participate. As a result, it creates buzz about your product, leading to better visibility and engagement. Further, you can get help from prominent paid services like Trollishly to maximize the impact, which helps you acquire a new set of customers and perfect your marketing campaign.

4. Branded Effects

Branded effects work in a powerful way to make the content great, leading to better visibility. Brands can use filters, customers stickers, and lenses in their posts to increase brand awareness, generate engagement and user-generated content. As a result, it attracts potential customers and brings more leads. So, in the highly competitive landscape, it helps you stay top. But, it is only suitable for the top brands because it is more expensive.

5. Brand Takeovers

Have you noticed that you received the ad right away when you opened the TikTok app? If yes, know that those are brand takeover Ads. It appears on the full screen that is best for massive awareness that takes your message directly in front of the potential audience. It also appears in the FYP as GIFs, images, or videos with a clickable link that drives users to a hashtag challenge or a landing page. However, to better your marketing campaign, buy TikTok followers that uplift your brand’s credibility and ensure marketing success.

Wrapping It Up

Putting it all together, I hope you better understand how beneficial TikTok ads are for your business. So, ensure your marketing budget and leverage the suitable ads that are worthwhile for your business. As a result, you can actively engage the audience and increase your sales leads.